Heartburn™ is a fictional catalogue of flammable goods to document your doomed romance in. The thinking went something like this:
"After a break up it’s time to get rid of everything that reminds you of your ex. It used to be a real effort to gather together every gift, letter, photo and miscellaneous token of love to throw on the fire. Well, now Heartburn’s Highly Flammable Memory Destruction Solutions provide you with the quickest, easiest way to cast those memories to the flames."
When the fire goes out, it’s time to start your own."
With every item purchased comes a Perfect Match - 'Sacrifices its head so you can keep yours'
I did this for a valentines feature for Marmalade magazine. Marmalade didn't publish any of it, but did feature some childish drawings of some dogs.