Wednesday, December 19, 2007

7001% more awesome

I was in New York a few days ago and saw a Crunch billboard that doubled as a voucher for a gym pass. It simply told people top snap a picture of it and take it into a Crunch gym. Really nice, simple way of making a poster interactive. Much better than 'text this number' nonsense.

Incidentally, Crunch (or Mother NY, presumably) is also responsible for one of my favourite bits of copy writing ever:

That's what I'm talking about.


Blogger erin said...

This is a great find! I love its innovatively interactive strategy. Way to go Mother!

Have you found a job yet?

9:06 pm  
Blogger Ki11er said...

I've found a couple of jobs. Haven't made a final leap yet.

Thanks for posting Erin

2:50 pm  

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