7001% more awesome

I was in New York a few days ago and saw a Crunch billboard that doubled as a voucher for a gym pass. It simply told people top snap a picture of it and take it into a Crunch gym. Really nice, simple way of making a poster interactive. Much better than 'text this number' nonsense.

Incidentally, Crunch (or Mother NY, presumably) is also responsible for one of my favourite bits of copy writing ever:


That's what I'm talking about.