interesting, useful...

Russell's next Interesting event is apparently going to be Useful instead. Which makes a lot of sense to me.

I couldn't help but mentally overlay this onto the emotional spectrum of branding that I've been playing with. Which is self-indulgent, sorry.


I'm working on a new - and aptly - more useful version of this though. The above was a first draft and was more of a thought-piece than anything else. But I think chopping stuff up like this makes a lot of sense.

When I get my new blog up and running I intend to start trying to be interesting and useful myself.