Advergaming Top Ten
Advergames are online games designed to spread marketing messages.
There aren’t many brands out there doing it well, but I’ve pulled together what I believe to be the Advergaming Top Ten:
1. Subservient Chicken - Burger King
The king of advergames. Command the chicken man. Simple and brilliant.
2. Lust For Bust - Miller
Cop a look at your mate’s sister’s chest. A good lesson for advergame makers: Simple. Crude. True.
3. Sith Sense - Burger King
Copied from an existing prediction game, but great nonetheless. Lord Vader reads your mind. No, really.
4. Rally Game - JoWood / Rally Trophy
A game advertising a game. Make your own Scalextric™-style track and race.
5. Virtual Bartender - Beer.com
Stolen from Subservient Chicken but replaces the chicken man with two scantily clad bartenders.
6. Axe Feather - Axe / Lynx
Typical one-dimensionality from Axe, but has proven to be very popular.
7. Telescope game - Dyson
Addictive, if you’re into puzzle games and centred around a product message… something about telescopes?
8. Mini Jump Game -Mini
Simple mechanic mirrored in several other online games, but somehow quite ‘sticky’
9. Pluck My Tash - BBC Radio Five Live
Pull Mark Lawrence’s hairs out before his moustache can grow back. Why am I still playing this?
10. Buddy Lee, Guidance Councelor - Lee Jeans
This doesn't exist any more. Feel free to suggest a tenth advergame that deserves recognition.
There aren’t many brands out there doing it well, but I’ve pulled together what I believe to be the Advergaming Top Ten:
1. Subservient Chicken - Burger King
The king of advergames. Command the chicken man. Simple and brilliant.
2. Lust For Bust - Miller
Cop a look at your mate’s sister’s chest. A good lesson for advergame makers: Simple. Crude. True.
3. Sith Sense - Burger King
Copied from an existing prediction game, but great nonetheless. Lord Vader reads your mind. No, really.
4. Rally Game - JoWood / Rally Trophy
A game advertising a game. Make your own Scalextric™-style track and race.
5. Virtual Bartender - Beer.com
Stolen from Subservient Chicken but replaces the chicken man with two scantily clad bartenders.
6. Axe Feather - Axe / Lynx
Typical one-dimensionality from Axe, but has proven to be very popular.
7. Telescope game - Dyson
Addictive, if you’re into puzzle games and centred around a product message… something about telescopes?
8. Mini Jump Game -Mini
Simple mechanic mirrored in several other online games, but somehow quite ‘sticky’
9. Pluck My Tash - BBC Radio Five Live
Pull Mark Lawrence’s hairs out before his moustache can grow back. Why am I still playing this?
10. Buddy Lee, Guidance Councelor - Lee Jeans
This doesn't exist any more. Feel free to suggest a tenth advergame that deserves recognition.
Labels: advergaming, digital marketing, interactive, top ten, viral
Posted by Andy at
5:59 pm
7 Comments:
Cool list but I think www.myblackvalentine.com should be on there.
Chemical Brothers doesn't cut it I'm afraid. Too complicated. Needs to have an instant payoff.. The rules are hard but fair!
And myblackvalentine.com needs flash 8 - which I'm afraid I don't have - so it fails to make the list too, for now. I'll check it out from my other computer later.
Thanks, Andy..
http://www.askcrystal.nl/
askcrystal is a bit rubbish, sorry. not funny and no clever answers. I tried three questions and got generic replies that were meaningless.
Jaguar Urban Golf - Not running anymore but definitely one of the most accomplished advergames released over the last couple of years. Respect is due
If you want to see some Buddy Lee
http://feverfilms.ca/main.html?deeplink=0,10,4
I designed and built this site and thought this video was hilarious. I awlays wondered what it was for.
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