Sunday, April 09, 2006

Advergaming Top Ten

Advergames are online games designed to spread marketing messages.

There aren’t many brands out there doing it well, but I’ve pulled together what I believe to be the Advergaming Top Ten:


1. Subservient Chicken - Burger King
The king of advergames. Command the chicken man. Simple and brilliant.

2. Lust For Bust - Miller
Cop a look at your mate’s sister’s chest. A good lesson for advergame makers: Simple. Crude. True.


3. Sith Sense - Burger King
Copied from an existing prediction game, but great nonetheless. Lord Vader reads your mind. No, really.

4. Rally Game - JoWood / Rally Trophy
A game advertising a game. Make your own Scalextric™-style track and race.

5. Virtual Bartender - Beer.com
Stolen from Subservient Chicken but replaces the chicken man with two scantily clad bartenders.

6. Axe Feather - Axe / Lynx
Typical one-dimensionality from Axe, but has proven to be very popular.

7. Telescope game - Dyson
Addictive, if you’re into puzzle games and centred around a product message… something about telescopes?

8. Mini Jump Game -Mini
Simple mechanic mirrored in several other online games, but somehow quite ‘sticky’

9. Pluck My Tash - BBC Radio Five Live
Pull Mark Lawrence’s hairs out before his moustache can grow back. Why am I still playing this?

10. Buddy Lee, Guidance Councelor - Lee Jeans
This doesn't exist any more. Feel free to suggest a tenth advergame that deserves recognition.

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9 Comments:

Anonymous Anonymous said...

you forgot:
the chemical brothers
by starvingeyes

7:48 pm  
Anonymous Anonymous said...

Cool list but I think www.myblackvalentine.com should be on there.

8:30 pm  
Blogger Andy said...

Chemical Brothers doesn't cut it I'm afraid. Too complicated. Needs to have an instant payoff.. The rules are hard but fair!

10:28 pm  
Blogger Andy said...

And myblackvalentine.com needs flash 8 - which I'm afraid I don't have - so it fails to make the list too, for now. I'll check it out from my other computer later.

Thanks, Andy..

10:32 pm  
Anonymous Anonymous said...

http://www.askcrystal.nl/

5:47 pm  
Blogger Andy said...

askcrystal is a bit rubbish, sorry. not funny and no clever answers. I tried three questions and got generic replies that were meaningless.

7:51 am  
Anonymous Anonymous said...

Jaguar Urban Golf - Not running anymore but definitely one of the most accomplished advergames released over the last couple of years. Respect is due

12:14 pm  
Anonymous Anonymous said...

If you want to see some Buddy Lee
http://feverfilms.ca/main.html?deeplink=0,10,4

I designed and built this site and thought this video was hilarious. I awlays wondered what it was for.

1:42 pm  
Blogger Andy said...

nice

1:54 pm  

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