Advergaming Top Ten

Advergames are online games designed to spread marketing messages.

There aren’t many brands out there doing it well, but I’ve pulled together what I believe to be the Advergaming Top Ten:


1. Subservient Chicken - Burger King
The king of advergames. Command the chicken man. Simple and brilliant.

2. Lust For Bust - Miller
Cop a look at your mate’s sister’s chest. A good lesson for advergame makers: Simple. Crude. True.


3. Sith Sense - Burger King
Copied from an existing prediction game, but great nonetheless. Lord Vader reads your mind. No, really.

4. Rally Game - JoWood / Rally Trophy
A game advertising a game. Make your own Scalextric™-style track and race.

5. Virtual Bartender - Beer.com
Stolen from Subservient Chicken but replaces the chicken man with two scantily clad bartenders.

6. Axe Feather - Axe / Lynx
Typical one-dimensionality from Axe, but has proven to be very popular.

7. Telescope game - Dyson
Addictive, if you’re into puzzle games and centred around a product message… something about telescopes?

8. Mini Jump Game -Mini
Simple mechanic mirrored in several other online games, but somehow quite ‘sticky’

9. Pluck My Tash - BBC Radio Five Live
Pull Mark Lawrence’s hairs out before his moustache can grow back. Why am I still playing this?

10. Buddy Lee, Guidance Councelor - Lee Jeans
This doesn't exist any more. Feel free to suggest a tenth advergame that deserves recognition.