how to make people think
Warning: Short post written through the haze of Monday morning tiredness:
I'm a big fan of small gestures that have a disproportionate affect on the world around them. I saw a great example of this in Whole Foods the other week in New York. On the bins - which are marked by category: plastic; paper; tin etc - the 'trash' bit said: "Landfill" in big letters.
I hesitated, paralysed by the word landfill and all it implies and double-checked that everything I was putting in there could in fact not be recycled.
I think this kind of simple change in the language of signage can have a brilliant affect on behaviour.
Someone else agreed this was great - and luckily I can use his photo:
I'm a big fan of small gestures that have a disproportionate affect on the world around them. I saw a great example of this in Whole Foods the other week in New York. On the bins - which are marked by category: plastic; paper; tin etc - the 'trash' bit said: "Landfill" in big letters.
I hesitated, paralysed by the word landfill and all it implies and double-checked that everything I was putting in there could in fact not be recycled.
I think this kind of simple change in the language of signage can have a brilliant affect on behaviour.
Someone else agreed this was great - and luckily I can use his photo:
Posted by Andy at
8:50 am
3 Comments:
Along those lines, I snapped this picture at someone's office a few weeks ago: http://geadventure.com/2009/05/letting-people-know-how-much-they-save/ ... It was on a paper towel dispenser and said "Remember these comes from trees. This sticker will save 100lbs of paper every year."
I first saw this technique mentioned on Adaptive Path's site. (near the bottom of the page)
It's a wonderful idea —- I'd love to see a big multinational company pick up on it (fast food chains, maybe).
Obvious + Genius
A
Post a Comment
Subscribe to Post Comments [Atom]
<< Home