the economist rap

Bizarre.

The Economist's bid to appeal to more youthful readers seems to be paying off after two 17-year-olds created a rap about the business title, while a Facebook fan group created by a teenage schoolgirl has enjoyed a surge in popularity.

The rap, created by US students Ike Edgerton and Chris Misa under the name Psikotic, is a tribute that includes samples of Economist journalists such as Edward Lucas and Anthony Gottlieb from the title's audio podcasts.