Wednesday, July 16, 2008

I wonder if you'll find this interesting

Wrisley sent me this great article from the New Yorker on 'perspective taking'; or:
“stepping outside of one’s own experience and imagining the emotions, perceptions, and motivations of another individual"
Apparently, the more powerful you are the less good you are at doing the above. Interesting to me because I'd say the attribute I have that most influences my take on branding and communications is my tendency to be very empathetic. It's also the inspiration behind a lot my work - especially the mood based stuff.

I guess I'm not very powerful. But maybe that's a good thing.


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