Friday, May 23, 2008


I used to do a lot of work on Nike and I'm sure this is new. When you visited a year or so ago, I'm sure it went straight to "soccer". And good job, too! Not any more.

Interestingly, for a brand that excels at projecting strong, singular images and ideas, this option screen came across to me (however irrationally) as a bit uncertain of itself. A John Terry of option screens, if you will. Ouch. Sorry - chin up skipper, you've got until 2010 to get your self-belief back.


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