real conversations

I just saw this over at the ad pit:



There are more entertaining pieces of content out there, but the idea is first class. Instead of sitting in a room thinking about what they could say to people, the folk behind this (W+K, I believe?) decided to actually engage with the fans of the Tiger Woods game.

They simply created a video response to a fan's video on YouTube.

See how easy it is when you strip away all the bollocks and just interact with people.

Imagine the thrill of the person that posted that video. He's a fan for life now.

You could easily imagine a dialogue developing between fans and EA in this environment.

Excellent.

P.s. If it turns out the original fan video was planted, then I retract some of the above and say "Why I oughta..."