entertain me!


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And it's a perfect analogy for how all digital communications should be. OK not all. But a lot. It's an onion and you peel away the layers as you see fit. The very existence of the layers act as a hook too. Give it to me quick and let me know there's more.Labels: communication, digital marketing

Labels: mobile
"Words in themselves are never completely explicit; they are merely stepping stones for thought."From a great article on insight

This app is also “just a glimpse of the future,” says Hewitt. As the newly-available iPhone 3G has the ability to detect location, the company is looking at ways to “let you opt-in to share your location and discover nearby friends.” This, and other new features, will become available in the coming months, he says.Full story at Venture Beat

ok, I don't really. But these are brilliant.

If I understand correctly, you pay €150 as a deposit and then you can swipe a card at one of the many Velib stands and off you go. (I realise the instructions are in English. My lack of confidence understanding is not a language thing, it's a laziness in reading thing)


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“stepping outside of one’s own experience and imagining the emotions, perceptions, and motivations of another individual"Apparently, the more powerful you are the less good you are at doing the above. Interesting to me because I'd say the attribute I have that most influences my take on branding and communications is my tendency to be very empathetic. It's also the inspiration behind a lot my work - especially the mood based stuff.
"Increasingly a shag now stands for syphilis, herpes, anal warts and gonorrhoea."

Labels: I Feel

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Labels: I Feel
"One might ask, 'Will every educated person really have to program? Can't the people who need programming just buy it?' Possibly. Of course, with that model, we have in a sense returned to the Middle Ages or ancient Egypt, or even before. Then, if you needed to communicate your thoughts on paper, you couldn't do it yourself. You had to hire a better-educated person -- a scribe -- who knew the writing code. Then, at the other end, you needed someone to read or decode it -- unless, of course, you were 'well educated,' that is, you had been taught to read and write and thus had become literate. "I have lots of thoughts on this, none of which have a satisfying ending, or any kind of point so I won't bore you with them. I imagine Tim has a lot to say on this. I bet Iain's got a few nuggets too.

On 3 and 4 July workers in the capital will be given the opportunity to use St James's Park as their office.Link
The campaign will see the "Outdoor Office" created in order to encourage both Londoners and visitors to the city to make more of the great outdoor spaces that London has to offer.
Labels: I Feel